NEWS17 March 2014 raises $2.5m, appoints new CEO

Financials North America

US — Machine-learning startup has raised $2.5m in series A funding and appointed a new CEO.

Jeff Erhardt, formerly COO at Revolution Analytics (pictured), has been named as the new CEO, while company co-founder Joshua Bloom takes on a new role as chief technology officer. The funding round was led by Voyager Analytics, whose managing director Daniel Ahn joined the board as part of the transaction. develops applications that apply the power of machine-learning to help companies optimise how they acquire, monetise and retain customers for the entire customer lifecycle.

“We hold a fundamental belief that the best analytics technologies are useless unless they can be both quickly implemented and easily interpreted by business decision makers,” said Erhardt.

“’s machine learning driven customer behavior applications deliver on exactly that promise.”