NEWS9 July 2010
US— Financial services provider Wells Fargo & Company has renewed its contract with Acxiom to manage its customer and prospect database.
The deal, which has been running for more than 10 years, will also see Acxiom provide Wells Fargo with “precision” insight about its customers.
Acxiom will also continue to manage Wells Fargo’s primary marketing engine, which produces targeted messages for the various divisions within the finance company.
Wells Fargo’s chief marketing officer Sylvia Reynolds said: “Our business with Acxiom has grown over time, and we consider the company a valuable strategic ally.”
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – International Strategic Comms
£40–48,00+ bonus and benefits
Resources Group
Account Manager – Online Market Research Platform
£35–50,000 plus strong bonus!
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments