NEWS9 July 2010

Wells Fargo resigns Acxiom for database management

New business North America

US— Financial services provider Wells Fargo & Company has renewed its contract with Acxiom to manage its customer and prospect database.

The deal, which has been running for more than 10 years, will also see Acxiom provide Wells Fargo with “precision” insight about its customers.

Acxiom will also continue to manage Wells Fargo’s primary marketing engine, which produces targeted messages for the various divisions within the finance company.

Wells Fargo’s chief marketing officer Sylvia Reynolds said: “Our business with Acxiom has grown over time, and we consider the company a valuable strategic ally.”