Hugley (pictured) was most recently senior vice president of insight creation at PR and communications firm MSLGroup, where she was responsible for providing market intelligence and consumer insight to leading accounts.

She is also the vice chair of the North American chapter of the International Association for the Measurement and Evaluation of Communications.

In her new role she will be responsible for continuing to build Weber Shandwick’s measurement and analytics offering and working with the digital communications team to apply metrics for the customised digital, social and traditional campaigns the firm creates for clients.