NEWS14 September 2011

Weber Shandwick appoints measurement and analytics EVP

North America People

US— Public relations firm Weber Shandwick has appointed Allyson Hugley as executive vice president of its measurement and analytics practice, which is based in New York.

Hugley (pictured) was most recently senior vice president of insight creation at PR and communications firm MSLGroup, where she was responsible for providing market intelligence and consumer insight to leading accounts.

She is also the vice chair of the North American chapter of the International Association for the Measurement and Evaluation of Communications.

In her new role she will be responsible for continuing to build Weber Shandwick’s measurement and analytics offering and working with the digital communications team to apply metrics for the customised digital, social and traditional campaigns the firm creates for clients.