The toolbox was developed by its global head of insights Jo Pye and has already been used by Watch Me Think’s FMCG clients in Australia. Consumer Closeness is designed to help share consumer experiences with client teams in a more engaging manner.

In addition the company has hired Kenneth Monarrez to head its US and Latin America sales, based in its Chicago office. He has previously worked at a number of companies in sales including Mintel and most recently Immedia Retail.