NEWS16 May 2012

Walmart and RMG team up with AskingCanadians

CANADA— Walmart and Research Management Group have chosen AskingCanadians to host the retailer’s online research community.

Walmart customers who have signed up to take part in market research with the retailer will then be invited to join AskingCanadians’ research community.

Elaine Penfold, Walmart’s customer insights manager, said: “Developing these deeper connections with customers will help us better respond to Canadians’ ever-evolving needs. We’re excited about this opportunity to grow Walmart’s leadership within the retail marketplace.”

James Verrinder

New business North America

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