NEWS8 October 2013

AskingCanadians taps RFG for extra sample

North America

CANADA — AskingCanadians has partnered with Research For Good (RFG) to boost its sample reach to a combined 600,000-plus Canadians.

“By partnering with RFG, AskingCanadians is now including respondents from hundreds of unique sources using RFG’s proprietary Virtual Panel methodology,” the companies said. “Virtual Panel blends the best of traditional email panel, social-media and profiled river methodologies to create a real-time, yet targetable, replicable and representative sample source.”

AskingCanadians VP Raj Manocha said: “This partnership with RFG complements our growth strategy and provides us with the capacity we require to meet the needs of our clients. The partnership also provides our Canadian clients with a single access point for sample in the United States, the United Kingdom, Germany, Italy, Spain and France.”

RFG was founded in March 2012 by three former Peanut Labs executives, Sean Case, Matthew Ronco and Baillie Buchanan. The company was described by Case as a “socially responsible” research company that aims to support charities by making donations for every survey completed.