Wakshlag has been with the company for 12 years, and, according to the press release announcing his departure, his research group created and promoted concepts including digital ad load testing, extended homes, extended screen, NCAA cross platform, CNN all screen and advanced media targeting.

In a memo to colleagues, Wakshlag said: “Over the past few months, I have been thinking deeply about my future; about my passion for my work and leading; and about what I haven’t done yet and want to explore.

“It became clear to me that the time is right for me to step down as CRO of Turner Broadcasting to make way for what is next.”