AI Moderator allows users to carry out multiple video interviews asynchronously, including asking questions, leading conversations and generating analysis.

Users are asked to upload or build a discussion guide, which the AI Moderator tool uses to carry out interviews with targeted participants, with insights available afterwards in Voxpopme’s AI Insights platform.

The tool also includes a scanner and demographic targeting, the ability to create a discussion guide via AI or manual input and integrates into Voxpopme’s AI Insights platform.

Andy Barraclough (pictured), chief executive officer and founder at Voxpopme, said: “Since the beginning, we’ve focused on helping brands connect with consumers at scale — first by making video surveys a fast and powerful way to gather insights.

 “Now, with AI Moderator, we’re taking that one step further by making in-depth interviews just as scalable. It removes the friction of scheduling and moderating, while still capturing rich, human stories — so teams can uncover the insights they need, faster and more often.”