The ‘Insight Playbooks’ are designed to be used when leaders require fast insight, for example, because they require immediate customer or market validation or want to test a concept quickly.

Each playbook includes setup guidance (sample sizes, timeline, methodology), questions to ask and advice on how to share the proof with stakeholders.

A CPG playbook is available, with others focusing on retail, food and consumer technology set to launch.

Voxpopme said the offer is ‘built for insights teams navigating high-pressure decisions’ and would ‘eliminate setup work’.