The service allows users to connect AI assistants to the Voxpopme platform, with any model context protocol (MCP) compatible tool able to be linked.

This means users can ask questions through the AI platform with answers based on research studies that the user’s organisation has carried out as well as publicly available information.

The Voxpopme MCP service allows new research to be commissioned when no existing study addresses a user’s question, with each person signing into the service as themselves and only seeing insight they have permission to access.

Andy Barraclough, founder and chief executive at Voxpopme, said: “The real question is whether you can trust what an AI assistant tells you about your customers, and whether you’re still applying your expert judgement when forming your conclusion.”