Stock most recently served as president and CEO of Mirage Networks, a provider of network security solutions which was acquired by Trustwave earlier this year. He previously worked for various technology companies in the Washington DC area.

Chris Pacitti of Austin Ventures, a member of Vovici’s board, said Stock was an “outstanding choice” to lead the firm. “Much of Greg’s past experience is in leading sales and marketing organisations, positioning him well to lead a company such as Vovici that is focused on helping its clients create customer loyalty solutions,” he said.

Stock replaces Dean Wiltse, who has led Vovici since 2005 and who the company says is stepping down to spend more time with his family.

Wiltse said: “Vovici has established itself as the SaaS [software as a service] leader in enterprise feedback management. I look forward to working with Greg as the company enters its next phase of growth.”