Vovici raises $5.7m in financing following ‘unprecedented’ Q1 performance

US— Research software firm Vovici has raised $5.7m in financing to invest in sales, marketing and product development following a hot first quarter in which new on-demand software sales were up around 40 percent, while sales to existing customers climbed 156%.

CEO Greg Stock (pictured) said the “unprecedented” results reflected “a clear trend that voice of the customer initiatives have tangible ROI and have become an executive-level priority”. Users of Vovici’s technology include Bank of America, Microsoft, Procter & Gamble and Sony BMG Music.

The new investment comes from existing investors Austin Ventures and Mayfield Fund, both of whom participated in a $10m financing round two years ago.

According to a Securities and Exchange Commission filing, Vovici put almost $6.3m in equity up for sale this month – leaving some $590,000 still to be sold.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts