Roberts (pictured) is a neuroscientist specialising in electroencephalography (EEG), eye-tracking and decision-making research.

Roberts joins Vision One from Unilever, where she was a post-doctoral research associate, and her skills include consumer science, neuroscientific projects, clinical trials and qualitative research.

At Vision One, Roberts will work on neuro-marketing research projects and qual, as part of the company’s advanced research unit.

Vision One is headquartered in London, with offices in Liverpool and Birmingham.

Tony Lewis, managing director, Vision One, said: “We recognise the importance of embracing the growing area of neuroscience and understanding consumer behaviour. Hannah’s appointment will extend our expertise in this area and brings a new dimension to our business.”