Furey (pictured) joined Vision One Research in 2019 and has been head of client success for the past two years, working to strengthen the company’s client relationships.

In the newly created role, she will lead the brand research team, heading up a new brand tracking service that aims to help brands achieve ‘sustainable momentum’.

The move follows the publication of a book, Brand Momentum, by Vision One’s chief executive Tony Lewis.

The company said it created the role as part of a commitment to brand research at a time when brands need to innovate and add value in new ways in order to compete.

Alex Brown, director of insights at Vision One Research, said: “Kendra’s track record in delivering client success, combined with her passion for brand strategy and behavioural insight, makes her the ideal person to lead our brand practice.

“Her appointment strengthens our ability to help organisations decode what really drives brand growth and long-term success.”