Vision One launches advanced research unit

The Advanced Research Unit (ARU) will explore human decision making and behaviours, and also help predict future behaviour and outcomes.

Tools used by the ARU include eye-tracking, observation and ethnography, neuroimaging and biometric technology to measure people’s responses to product, brand or marketing stimuli.

Dr Hannah Roberts (pictured), ARU research manager at Vision One, said: “We aim to go beyond the conscious and the obvious to help our clients understand unconscious decision making within System 1.

“We are very excited to offer our new neuro toolkit to clients to help tackle the hardest insight challenges.”

Tony Lewis, chief executive at Vision One, said: “We are delighted to have not just one, but two neuroscientists in the ARU.

“This means we can now offer exciting new approaches for our clients – which are already opening new doors and unlocking new insights.”