NEWS22 October 2013

Vision Critical releases new co-creation tool

News North America

CANADA — Vision Critical has announced the launch of a new co-creation tool, IdeaHub.

IdeaHub is designed for organisations looking to leverage the ideas of customers, employees or other stakeholders for innovation and new product development, by tapping into existing insight communities, market panels and other internal online groups.

The IdeaHub process works through a four-stage process of generation, evaluation, refinement and selection. More detail on the process can be found here.

Andrew Reid, president, founder and chief product officer of Vision Critical, said: “I’m very excited about the release of IdeaHub. For the first time, businesses and organisations have the power to co-create with thousands of customers that are part of their insight communities or other groups.

“Nothing is more fundamental to a company’s success than continued innovation and new product development.”