NEWS8 August 2012

Vision Critical hires Bruce Friend to lead media unit

North America People

US— Bruce Friend, former president of Ipsos OTX Media CT, has joined Vision Critical as president of its media and entertainment division.

He will also be responsible for building a Vision Critical office in Los Angeles and developing the company’s ties to Hollywood studios. Friend (pictured) left Ipsos in June.

Prior to Ipsos, Friend had been a senior research executive for film, television, gaming and other media, working at MTV, HBO, Telemundo and Sony.