Vision Critical opens new office in Japan

JAPAN — Vision Critical has opened its 14th global office, in Tokyo. It will be headed by Shigeru Kishikawa. the CEO of MROC Japan, who will become Vision Critical managing director, Japan.

Kishikawa (pictured) is a former CEO of social researchers Experidge and was an associate director of Synovate Japan for five years. Prior to this, he worked clientside for tobacco firm Philip Morris International and Hill’s Pet Nutrition as a research manager in both companies.

He said: “The adoption of online communities in Japan continues to evolve into larger, quantitative- and qualitative-based community panels. With Vision Critical community panel platform and experience, we are well positioned to support the continuation of this evolution for the domestic and international business needs of Japanese clients.”

The company says its Tokyo office will strengthen its early success in Asia and directly assist Japanese partners and clients with creating and running effective community panels.

Scott Miller, group CEO, Vision Critical, added: “We hope to work alongside our Japanese clients as trusted advisers to further leverage online communities and enable their success. I am very excited about this latest expansion and the potential to forge many strong partnerships in Japan.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts