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NEWS16 November 2012

Future appoints Vision Critical to ‘largest ever’ project

New business UK

UK— Print and digital publisher Future has appointed Vision Critical to launch a consumer panel to find out more about the needs of its customers.

The panel, which will focus on UK customers, is set to launch before Christmas and will be the largest research project that the publisher has undertaken, according to Future.

Simon Wainwright, Future’s market research director (pictured), said: “The consumer is key to everything we do at Future, and we are extremely excited to be working with Vision Critical to help build a panel that will provide us with a best-in-class insight into our consumers and brands. This panel represents a major investment for the business and will also play a pivotal role in meeting the larger-scale company-wide strategic and commercial needs.”

@RESEARCH LIVE

1 Comment

7 years ago

Good luck with that, how we consume books and magazines is changing rapidly and its nice to know that future is investing effort in this research.

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