The panel, which will focus on UK customers, is set to launch before Christmas and will be the largest research project that the publisher has undertaken, according to Future.

Simon Wainwright, Future’s market research director (pictured), said: “The consumer is key to everything we do at Future, and we are extremely excited to be working with Vision Critical to help build a panel that will provide us with a best-in-class insight into our consumers and brands. This panel represents a major investment for the business and will also play a pivotal role in meeting the larger-scale company-wide strategic and commercial needs.”