NEWS27 September 2011

Virtual shopping deal for in-store marketing firm

North America Technology

US— InContext Solutions has struck up a partnership with IMI Merchandising to road test in-store marketing programmes within InContext’s virtual shopping software.

The software produces web-based 3D representations of retail environments that research participants can explore, allowing concepts to be trialled and tweaked ahead of a live roll-out.

IMI’s senior vice president of strategic marketing Larry Wolfson said the virtual shopping platform would be offered through IMI’s InVision Retail Science Lab.

  • Research took a trip round one of InContext’s 3D stores this summer. Click here for our write-up of the experience.