NEWS8 December 2011

Real money for virtual store creator InContext

Financials North America

US— InContext Solutions, which creates virtual retail environments for research purposes, has received $1.5m in funding from a consortium of investors.


Hyde Park Angels led the funding. It included participation from AMD, a maker of computer processors and graphics cards, which invested through its Fusion Fund programme.

InContext CEO Bob Gillespie said: “Virtual store research and planning are at a key inflection point and our pioneering technology and world class research place us in a prime position to capitalise on their future growth.”

  • Research deputy editor Robert Bain took a trip round one of InContext’s virtual stores earlier this year. Read about his experience here.