NEWS19 August 2009

Vimto appoints McCallum Layton for sensory research task

New business UK

UK— Soft drinks brand Vimto has appointed McCallum Layton to undertake a combined sensory and consumer research study for the company’s product development programme over the next two to three years.

Vimto declined to give any further details on what the project would entail, but senior brand manager Emma Hunt said: “We were very impressed with McCallum Layton’s vast experience and expertise in being able to integrate both a sensory and consumer research approach and in being able to provide a bespoke trained sensory panel for our study.”

McCallum Layton’s sensory testing panel and unit was launched in July last year and is headed by Vivien Wilton-Middlemass.