Vimto declined to give any further details on what the project would entail, but senior brand manager Emma Hunt said: “We were very impressed with McCallum Layton’s vast experience and expertise in being able to integrate both a sensory and consumer research approach and in being able to provide a bespoke trained sensory panel for our study.”

McCallum Layton’s sensory testing panel and unit was launched in July last year and is headed by Vivien Wilton-Middlemass.