NEWS8 September 2010

Seven Seas picks McCallum Layton for multivitamin NPD work

New business UK

UK— Vitamins, minerals and supplements supplier Seven Seas has hired research agency McCallum Layton to undertake NPD work around a new multivitamin proposition for children.

The company is best known for its Cod Liver Oil, JointCare, Multibionta, Haliborange and Femibion range of products.

McCallum Layton has picked up a number of new account wins this year, including customer satisfaction work for water industry regulator Ofwat and a place on the research roster of frozen foods firm Findus Group UK.