McCallum Layton wins spot on Findus research roster
Findus is perhaps best known for its Crispy Pancakes range of products, which last year was named the UK’s favourite “retro food” in a poll run by GMTV.
Hugh Taylor, Findus’ head of consumer insight for the UK frozen sector, said: “McCallum Layton has a proven track record of producing high-quality research with great results, and their impressive consumer experience within our market was a natural fit for our business.”
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