NEWS19 July 2010

McCallum Layton wins spot on Findus research roster

New business UK

UK— Frozen food manufacturer Findus Group UK has appointed McCallum Layton to its roster of agencies for product and concept testing.

Findus is perhaps best known for its Crispy Pancakes range of products, which last year was named the UK’s favourite “retro food” in a poll run by GMTV.

Hugh Taylor, Findus’ head of consumer insight for the UK frozen sector, said: “McCallum Layton has a proven track record of producing high-quality research with great results, and their impressive consumer experience within our market was a natural fit for our business.”