Series A leads, Conor Venture Partners and Open Ocean Capital, alongside new investors Vision+ and Finnish Industry Investment and a number of angel investors, also took part. 

The total capital raised now stands at $23.9m. The company has also announced the appointment of Ben Feder as chairman of the board, and Henrik Landgren of EQT Ventures as a new board member. 

“Investing in Verto Analytics was an obvious choice," said Landgren. "The media landscape has become increasingly complex with consumers accessing content across multiple screens and devices.

"Verto has deep expertise in cross-device audience measurement, and provides the most compelling solution for publishers, brands, and advertisers to more effectively measure today’s consumer.  Verto also serves some of the fastest-growing industry verticals – mobile apps, streaming services and digital media – and is uniquely poised to capitalise on this tremendous growth.”