NEWS15 March 2018

Verto Analytics appoints Brennan as president

Media News North America People

US – Media measurement platform, Verto Analytics, has hired industry veteran Patrick Brennan as president of its US operations.

Patrick Brennan_crop

Brennan (pictured) has most recently been equity partner with MSW Research in New York and he has also worked as vice-president of ARS Group, going on to manage comScore’s services for key global accounts when it acquired ARS in 2010.

At Verto Analytics, Brennan will focus on marketing, sales and customers and be based in Cincinnati.

Verto has grown significantly in the US and the company said Brennan’s appointment will help drive this US market momentum.

Hannu Verkasalo, CEO of Verto Analytics, said: “Patrick’s vision and extensive background in audience measurement is a great addition to Verto as we strive to better serve brands, advertisers, and publishers, and move their businesses forward.”