NEWS22 February 2019

Verto Analytics boosts executive team

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US – Media measurement company Verto Analytics has expanded its executive team in the US and Finland with four senior hires in sales, client services, research and finance.

The company has appointed Tony Perucca as vice-president of sales. Based in Seattle, he will oversee the company’s growth in the Pacific Northwest region. Perucca joins from Netreflector, and previously held various senior commercial roles at comScore’s Seattle office for over 10 years.

In San Francisco, Jenni Hartwig has joined the company as vice-president of client services. Her background working with technology clients in behavioral analysis and custom research includes her previous role as vice-president of client solutions at comScore.

Vinayak Nair has been appointed as vice-president of custom research. Leading the market insights and analytics team, he will also support solutions development for the company’s enterprise customers. He is based in Verto’s Toronto office.

Perucca, Hartwig and Nair report to Pat Brennan, president of Verto Analytics.

The company has also appointed Paul Stenback as vice-president of finance, based in Verto’s data lab and global headquarters in Helsinki, Finland. He was previously head of finance at LeadDesk and has worked in M&A consulting at Ernst & Young. He will report to Hannu Verkasalo, chief executive and founder of Verto Analytics.

Verkasalo said: "The strong market interest towards Verto’s cross-platform audience measurement and insights services showcases the fact that we are doing the right things. Now, it is important to make sure that our senior team here in the US has the right calibre to support some of the biggest tech companies in the world. I am very proud to have Tony, Jenni, Vinayak and Paul join our team and support Verto in our future growth within audience measurement."