Verto Analytics names Musch board chair
Musch has been a member of the company’s board since August 2017. Formerly chief executive of Ipsos Loyalty and ASI, she has also held various roles within WPP and Kantar.
Based in Los Angeles and Paris, Musch will support the organisation and coordination of Verto’s board as the company pursues its growth plans.
Hannu Verkasalo, chief executive of Verto Analytics, said: “I welcome Liz, on behalf of our entire team and investors, to formally become the chair of our board and support our long-term vision to help marketers and publishers gain a comprehensive and accurate understanding of digital consumer behaviour.”
The company has also appointed two new board members – Steve Farella, chairman of MDC Media Partners, and Sami Ahvenniemi, chief customer officer at Finnish cyber security company SSH.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments