NEWS29 January 2019

Verto Analytics names Musch board chair

Data analytics Media News North America People

US – Media measurement company Verto Analytics has appointed Liz Musch as chair of its board of directors and added two new board members.

Musch has been a member of the company’s board since August 2017. Formerly chief executive of Ipsos Loyalty and ASI, she has also held various roles within WPP and Kantar.

Based in Los Angeles and Paris, Musch will support the organisation and coordination of Verto’s board as the company pursues its growth plans. 

Hannu Verkasalo, chief executive of Verto Analytics, said: “I welcome Liz, on behalf of our entire team and investors, to formally become the chair of our board and support our long-term vision to help marketers and publishers gain a comprehensive and accurate understanding of digital consumer behaviour.”

The company has also appointed two new board members – Steve Farella, chairman of MDC Media Partners, and Sami Ahvenniemi, chief customer officer at Finnish cyber security company SSH.