NEWS4 December 2019

Verto Analytics expands in US

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US – Media measurement company Verto Analytics has opened a new office in Seattle to extend its current bases and promoted Vinayak Nair to lead the US market team.

Nair now leads and designs all US-based client projects and also manages the Verto analytical support teams in Cincinnati, Seattle and Houston in the US.

Verto Analytics now has offices in Seattle, New York City, San Francisco and Helsinki, to expand its reach of customer support, data engineering and behavioural insights work.

In addition, at Verto’s headquarters in Finland, Dr. Antti Riikonen has been made vice-president of product and methods, and joins Verto’s executive team. Riikonen has worked at Verto since 2014, and has risen through the ranks to now be responsible for managing and driving Verto’s research methods and methodology in the future.

Also, in Finland, Tero Lindberg has been nominated to Verto’s executive team, with responsibilities for Verto’s platform team, which includes core engineering, infrastructure and research and development (R&D). Based in Helsinki, he leads Verto’s teams working on data collection technologies, data processing and cloud computing.

Nair, Lindberg and Riikonen all report to Pat Brennan, president of Verto Analytics who said: “Vinayak, Antti and Tero have worked on multiple, strategically important activities over the past year, as Verto has moved to its new platform, and focused on serving customers better than ever. These nominations speak to the great reputation each of these team members has built within the company as they’ve led our teams in the US and Finland. As they step into higher levels of leadership, we look forward to the innovative and inspiring ways they’ll continue to drive Verto’s business forward.”