NEWS5 June 2017

Verto Analytics appoints head of tech ops

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US – Measurement company Verto Analytics has hired Tero Lindberg as its head of technology operations.

Lindberg has previously held senior technology roles at Arbitron, Kiosked and Nielsen and in this role will be based at Verto Analytics’ Finnish Center of Excellence.

His appointment comes as the business has significantly expanded its customer base – in the past year its customers have increased by 200%. It has also added new offices in Berlin and Frankfurt, Germany.

Hannu Verkasalo, CEO of Verto Analytics, said: “Cross-device and multi-tasking consumers have created measurement challenges for brands and publishers that want to capture the individual’s attention and understand where they are spending time. Siloed measurement approaches that report PC use separately from mobile aren’t meeting the needs of the industry, so our goal is to give organisations insights into how and where consumers are spending their time.

“Our ability to eliminate these blind spots and go beyond behaviour to illustrate a day in the life view of that consumer gives our customers actionable data and stories, not just data points.”