NEWS13 July 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Canoe Ventures, a cable industry initiative to develop targeted interactive TV advertising, will say goodbye to chief executive David Verklin at the end of summer, to be replaced by chief operating officer Kathy Timko on an interim basis.
Timko (pictured) joined Canoe in 2009 as chief operating officer, and previously worked as COO at IDT Telecom.
Neil Smit, a Canoe board member and president of Comcast, said: “Kathy’s experience managing and scaling high-tech organisations, including her track record driving marketplace adoption and creating new business revenue, positions her well for leading Canoe through the next phase of its development.”
Canoe has developed request-for-information (RFI) ads, which appear as screen overlays during commercial breaks to offer viewers additional information about advertised products, free samples or coupons. Three cable networks already support the ads, with seven more slated to follow.
The organisation has yet to comment publicly on the reason for Verklin’s departure at press time, but US trade press reports say his contract was nearing its end.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
NatCen makes two appointments https://t.co/2kv35kgeVq #mrx #marketresearch
Listen + Learn Research lands Earthshot Prize gig https://t.co/r72fJbYQMD #mrx #marketresearch
Mystery shopping firm Dive snaps up Poland’s MRtec https://t.co/9JyqO4uaNN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Manager – Brand
£40000–45000
Cabinet Office
Insight and Evaluation Manager
£38,046–£44,767
Hasson Associates
Survey Manager
£–40000
RT @iview_studios: Bookings for Insight Alchemy #2023, the MRS Annual #Conference, are now #open! i-view is #thrilled to announce its spons…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments