20 March 2013
uSamp hooks up with US Airways for business respondents
US — uSamp has forged an alliance with US Airways to invite members of the airline’s Dividend Miles loyalty scheme to join its b2b panel, The Whiteboard.
US Airways business customers will be able to join the panel and take surveys in exchange for extra miles, loyalty points and gift cards.
Fern Fernandez, the US Airways managing director of customer loyalty and marketing programmes, said the uSamp partnership would “expand our loyalty programme options”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments