NEWS20 March 2013

uSamp hooks up with US Airways for business respondents

North America

US — uSamp has forged an alliance with US Airways to invite members of the airline’s Dividend Miles loyalty scheme to join its b2b panel, The Whiteboard. 

US Airways business customers will be able to join the panel and take surveys in exchange for extra miles, loyalty points and gift cards. 

Fern Fernandez, the US Airways managing director of customer loyalty and marketing programmes, said the uSamp partnership would “expand our loyalty programme options”.