NEWS12 October 2012

US still most expensive research market, finds Esomar

Financials North America

GLOBAL— The USA remains the most expensive country in which to do research, with Switzerland in second place, according to the latest Esomar Global Prices Study.

The industry association conducted fieldwork between April and June this year with 633 agencies across 106 countries and found that compared to two years ago when the study was last conducted, the top 10 countries remained unchanged by name but price variations led to movements in the rankings.

Only Canada’s index score had increase, whereas all others had fallen – some quite significantly. France fell from third place to ninth, while the Netherlands fell from seventh to tenth place.

Pakistan retained its position as the cheapest market to conduct research in.