NEWS19 November 2015

Urban Airship launches insight tool

Mobile News Technology UK

UK — Mobile engagement platform Urban Airship has launched a mobile audience tool, Urban Airship Insight, to help mobile marketers gain audience data insights.

This accompanies the launch of Urban Airship Connect, first announced in September, which connects users’ mobile signals of intent to any other business system.

Brett Caine, president and CEO, Urban Airship, said: “We are changing the game in how companies of all sizes and levels of sophistication can extract massive value from mobile data by immediately putting it into action for more targeted, responsive and successful user experiences.”