NEWS15 August 2016

Unruly Pulse launches in Australia

Asia Pacific Behavioural science News

AUSTRALIA — Ad tech company Unruly has made its Pulse analytics engine available to track emotional trends in Australian video advertising. 

Emotion crop

Unruly Pulse data is derived from 850,000 consumer responses, showing marketers which emotions drive engagement across different demographic segments, cultural events, times of the year and industry sectors. 

An initial look at Australian data suggests that while Australians are in general less emotional than the global average while watching a video ad online, they are more likely to feel intense sadness than the general average. 

It also reveals that UK and Australian audiences have almost identical emotional footprints when it comes to watching ads, sharing the top five most common emotions (four of the five with the same prevalence: happiness, warmth, amazement and pride). 

More information can be found here