NEWS11 March 2016

Unruly launches Pulse dashboard

Media News Technology UK

UK – Ad tech company Unruly has released a beta version of its Pulse dashboard so marketers can see which emotions are driving engagement.

Unruly dashboard_crop

Unruly Pulse uses more than 550,000 consumer responses to show which emotions create engagement and advertisers can analyse individual ads and compare their overall performance in their sector.

Unruly co-CEO Sarah Wood said: “Consumer emotions drive product sales, as well as brand love, so marketers appreciate the important role that Emotional Intelligence has to play in delivering effective video ad campaigns."

Pulse allows advertisers to: make data-driven decisions to drive purchase intent and brand metrics; track how emotions seasonally ebb and flow over time and find out what motivates viewers to share a piece of content among other things.

Pulse is powered by Unruly’s first-party data on emotional advertising. It visualises data from more than half a million consumer responses across thousands of videos, spanning EMEA, APAC and the Americas.

Unruly was acquired by News Corp in September 2015.