FEATURE20 January 2016

Making video viral

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Features Impact Media Technology UK

If video-ad tech company Unruly wasn’t on the radar before, being bought for millions by Rupert Murdoch’s empire soon brought it to people’s attention. The firm’s insight director Ian Forrester explains to Rob Gray how its data and insight on video shareability will boost News Corp.

Considering the prominence of cute animals in online video, it feels entirely fitting that my interview with Ian Forrester should be conducted with his adorable pug, Lola, snoozing contentedly at my feet. Lola is a regular presence at video-ad tech ...