NEWS17 April 2012

Universal McCann’s Karen Ring joins GfK MRI

North America People

US— GfK MRI Starch Advertising Research has appointed Karen Ring to fill the newly created role of vice president of research.

Ring joins from media agency Universal McCann where she was vice president and research director and oversaw large custom studies and developed analytical tools.

Before Universal McCann, Ring was a research director at US News & World Report, Atlantic Monthly and Fast Company, where she managed all aspects of audience and consumer market research.

On the agency side, Ring has worked for Arbitron as well as “several large” advertising firms.