NEWS7 May 2014

Unified makes buy for marketing platform

M&A North America

US — Marketing technology firm Unified has acquired social media measurement platform

Unified plans to integrate’s technology with its Unified Social Operating Platform, adding new capabilities including attribution, action and conversion tracking across social channels.

Sheldon Owen, CEO and co-founder at Unified, said the acquisition makes Unified “the clear leader among marketing cloud technology players, with full measurement support for social, mobile, digital and offline marketing channels”.