NEWS2 March 2020

UK ad industry launches export group

News Public Sector UK

UK – A new UK advertising industry partnership with the government has been established – The UK Advertising Export Group (UKAEG) – to boost the profile and lead generation opportunities for our creative industry in key international territories.

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The territories will include China, Japan, South Korea, North America and Europe. The Export Group will have a full-time marketing manager and is backed by the Advertising Association, the IPA, APA, DMA, London & Partners and the Creative Industries Council.

At launch it has 37 members from across the UK’s advertising and marketing services industries.

The Export Group will also benefit from the industry’s partnership with the Department for International Trade (DIT), which is backing the initiative with funding and increased access for UK advertising at GREAT events around the world.

Aisling Conlon has been appointed as the Export Group’s marketing manager. She was previously head of new business at the IPA. Before joining the IPA, Conlon spent eight years as the business development manager at the Irish advertising trade body, IAPI.

Janet Hull, IPA director of marketing strategy and chair of UKAEG said: “The UK Advertising Export Group is a unique cross-industry business development drive to accelerate investment in our sector from international business. Our aim is to support our members to deliver 50% revenue growth by 2023, in line with wider creative industries targets in the government’s sector deal and safeguard the UK’s position as a global advertising hub.”