NEWS3 January 2012

Tyrrell becomes a director at trends firm Trajectory

People UK

UK— Bob Tyrrell, the former chairman of the Henley Centre, has joined trends consultancy Trajectory as a director.

Tyrrell left the Henley Centre in 1997 and went on to become an advisor to the Conservative Party and then co-founded and led the public policy thinktank Demos between 2002 and 2006.

He brings with him clients including AXA, Cadbury Schweppes, Heinz, O2 and Pfizer and has worked with Trajectory on a number of projects in recent years, including Ipsos’s Real Trends Insight Monitor and more recently on a strategic review for Sun Life Direct.

The founding directors of Trajectory are Paul Flatters, Michael Willmott and Chris Farmelo.