Kennedy (pictured right), who joined RAPP in 2021 to establish the Mercedes-Benz team, was previously managing director at McCann Enterprise and chief operating officer at Evidently.

In her new role, Kennedy will continue to lead and grow the Mercedes-Benz UK team as well as growing client business across the agency’s portfolio, a role she took over at the beginning of the year from Ed Lee, who had been executive client leadership director. 

Vo (pictured left) joins the RAPP leadership team in a newly created role after two years assembling a specialised marketing systems team and integrating ArtBot – Omnicom Precision Marketing Group’s automated production tool.

In her new role, Vo will be responsible for scaling the marketing orchestration department globally.

Gabby Ludzker (pictured centre), chief executive at RAPP UK, said: “Both Sam and Jess have been pivotal in helping our clients grow and transform – making them the natural choice to help lead RAPP, our clients and our people into the future and beyond.

“Their expertise and ambition aligns perfectly with RAPP’s vision, ensuring we continue to deliver growth at scale, while fostering innovation and inclusivity. I’m delighted that they are joining the leadership team and I’m excited about the opportunities that lie ahead for us.”