NEWS11 October 2010

Twenty-one firms line up for IAB Australia web measurement tender

Asia Pacific New business

AUSTRALIA— Twenty-one companies, including those from Australia, Canada, India, Israel and the UK, are competing to be crowned IAB Australia’s “preferred supplier” of online audience measurement services.

The trade body said expressions of interest have flooded in since it kicked off the tender process two weeks ago. Tender documents are being sent out this week and research companies have until 17 December to pull together their pitches.

IAB Australia chief Paul Fisher (pictured) says a standard online audience measurement currency “is one of the most significant contributors to the growth of online advertising”.

The winning company will carry the IAB “preferred supplier” endorsement for a period of three years.