NEWS26 March 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— Strategic insight consultancy Truth said today that its annual revenue for the year ending 31 March will rise to around £9m, a 25% increase on the previous financial year.
Founder Andy Dexter (pictured) said: “The last six months have been particularly strong, with new project commissions of over £6m in the run up to our year-end – half of which has come from completely new clients. There has also been a particularly strong showing in international business, and in multi-method strategic projects such as market segmentation, innovation, brand strategy and cultural insight.”
Dexter said that “at least” 60% of growth has come from new business, such as Aetna Insurance in the US, John Lewis in the UK and LG in Asia on top of increased spend from existing customers. UK business accounted for 80% of all the company’s revenue.
Turning to the year ahead, Dexter said the firm was “looking at 30-40% organic growth” what with last October’s investment from Vitruvian Partners behind it.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Director – Quantitative Research – Boutique Agency
£70,000 – 80,000 + excellent bonus & bens
Spalding Goobey Associates
Associate Director – Quantitative Research – Boutique Agency
£55,000 – 65,000 + excellent bonus & bens
Resources Group
Senior Research Manager – £43,000 – £48,000 + Benefits
£43,000–£48,000 + Benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments