NEWS18 February 2013
US — Youth research agency TRU is to become part of WPP’s insight and innovation firm The Futures Company, after which TRU founder and CEO Peter Zollo will leave the business.
Zollo (pictured) launched the Illinois-based firm in 1982 and sold it to WPP’s Research International in 2007.
He will now work with The Futures Company’s North America CEO Kevin Brown to complete the integration of the two companies ahead of his departure later this year.
Zollo said: “The Futures Company is a business and a brand that I’ve always admired; it will be a great home for TRU.”
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