"You gotta be yo self, no point in actin'"
As curators of atrocious corporate research rap (or CR-RAP) videos, we’re embarrassed to say this one from Alterian, dating back to February 2010, passed us by.
Video:
It’s SM2 (Social Media Rap)
To be fair, it’s not a bad tune – but it does raise question marks about the value of social media listening. By which I mean, surely someone somewhere has warned that CR-RAP videos are generally a terrible idea. Are you listenin’, Alterian?
If you haven’t cringed enough yet today, check out the Neurofocus rap:
Video:
Dr Neurofocus – Listen to your brain
And the Synovate one (the first of this particular micro-genre, we believe):
Video:
Synovate Rap
And, finally, TNS’s TRU video, ‘We Are Youth’.
UPDATE – 16 NOVEMBER
Good news CR-RAP fans – Sapient Nitro has just released a blinder of a music video about how amazing they are as a place to work. Actually, this is just straight up C-RAP – the company is a marketing agency rather than a research agency – but it’s still worth a listen, if only to marvel at how they’ve made a running time of 2:32 feel like an eternity. (Hat-tip to FreshNetworks’ Matt Rhodes.)
Video:
Sapient Nitro – Idea Engineer
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3 Comments
Dan Foreman
14 years ago
This is awful.
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Brian Tarran
14 years ago
We aim to please!
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Anon
14 years ago
Wow, unbelievable.
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