NEWS7 October 2021

Trinity McQueen completes Blinc merger

UK – Insight consultancy Trinity McQueen has merged with media research company Blinc Partnership, after it acquired the business last year.

Paul Barrow and Robin Horsfield, Trinity McQueen

Trinity McQueen bought Blinc for an undisclosed sum in February 2020.

The acquisition gave Trinity McQueen access to Blinc’s technology platform, used to test TV advertising, content, product and services.

Blinc is now fully merged into Trinity McQueen and the brand name has been retired. The combined company will offer services in the TV, audio, streaming and media sectors.

Chris Handford, director of insight services, Trinity McQueen, said: “Since the acquisition, we’ve developed the platform further, bringing rich in-the-moment reactions and feedback to content testing in the media and advertising space.

“Our roadmap will see the tech rolled out further across our services, giving our clients unique insights into audience reactions and how to optimise their offer.”

Paul Barrow, founder and director of Blinc (pictured, left, with Trinity McQueen co-founder Robin Horsfield), has taken on a new role as director of strategic partnerships at Trinity McQueen.

Barrow said: “We’re thrilled to complete the merger and see our technology enhance Trinity McQueen’s insight services. I’m looking forward to building our base of clients in the media sector.”