Founded by Paul Barrow and Neil Griffiths in 1997, Blinc uses insight to optimise audience response and its clients include BBC, Sky, C4, ITV, Amazon, Renault, Peugeot and BMW.

This is the latest in a number of acquisitions made by Trinity McQueen – it bought consumer product testing agency Allto MR in October last year and launched its brand measurement service, Crave in January. 

This acquisition gives Trinity McQueen exclusive access to Blinc’s propriety tech platform used to develop TV shows, box sets and ads.

Director of Blinc, Paul Barrow (pictured, left) said: “It’s a great cultural partnership for Blinc.  Trinity McQueen is a high profile agency and uses the same behavioural science conventions in its work as us. Our tech can be used in different sectors and be plugged into other research services.”  

Robin Horsfield (pictured, right), co-founder of Trinity McQueen, added: “It’s an important acquisition for the agency, as we broaden our services into new sectors, meeting demands from an expanding client list. The deal underlines our ambitions to grow further in central London and Leeds.”

The deal sees Neil Griffiths, director and co-founder of Blinc leave the business, with the rest of Blinc co-locating to Clerkenwell with Trinity McQueen.