NEWS25 March 2011

Travelclick acquires hotel intelligence agency Rubicon

M&A North America

US— Hotel ecommerce technology provider Travelclick has acquired Rubicon, an agency specialising in competitive market intelligence for the hospitality industry.

Rubicon CEO Tim Hart will become executive vice president and head of Travelclick’s business intelligence division and report to Travelclick CEO Larry Kutscher.

Kutscher said: “The combination of Travelclick and Rubicon enables us to do more for our hospitality clients, helping them to make better, more informed decisions. By bringing together Rubicon’s strong relationships with major hotel chains and Travelclick’s established property-level relationships, we have created a unique and powerful offering.”