NEWS16 August 2013

TRA takes Harkins from Nielsen

North America People

US — Media marketing and analytics software provider TiVo Research and Analytics (TRA), has appointed Sheryl Harkins as its SVP of CPG Sales.

Harkins joins from Nielsen where she spent the past 17 years, most recently as SVP of Ad Solutions Sales and Marketing.

“Sheryl has many years of experience, unmatched expertise and a proven track record for successfully providing advertising solutions for major CPG advertisers. Sheryl joining our team is a big win for TRA and an even bigger win for our customers,” said Mark Lieberman, CEO of TRA.